FACEatelier

FACEatelier (www.faceatelier.com) is a makeup line for women who are not about gimmicky designs by Jessica Simpson or Hillary Duff, but rather about a top quality product that comes in sleek minimalist, yet elegant packaging.  Because, as Debbie would say, “looking beautiful and being the best that you can be, is the best revenge.”   Debbie Bondar, the 50-year-old mastermind behind it all is a recently divorced woman on a mission "hence the Revenge line" who decided to make a new high end full color line with no silly gimmicks. Instead she focused on transforming the way cosmetics are sold. The critics said that you could never sell makeup online because you could not touch or feel it, but Debbie proved them all wrong by deifying traditional cosmetic marketing as FACEatelier's original counter was an international website. By marketing to the mature women Debbie realized her market was not only well versed in cosmetics but knew exactly what they wanted. So a year later FACEatelier is doing great and has been getting recognition from major Hollywood Stars and models like Cameron Diaz (who has a whole whack of FACEatelier products). 
 
From a shaky marriage to taking on cosmetics giants -
Sometimes great things really do come in small packages.
 

NOTE: FACEatelier's lip glosses and eyeshadows  are  especially to die-for.  The quality truly speaks for itself much better than just some "hook" that all cosmetics seem to need to have in order to sell these days.  The hook is simply the caliber of product.  That's all you need. Really.